BMW’s seasonal campaign needed a sound that combined tradition, emotion and bold brand presence. The idea: surprise audiences with a festive track that broke conventions – and made people smile.
Our job: secure the perfect track and create a custom sound that captured the warm and playful spirit of the holidays.
We handled the entire music production, including the licensing of “Christmas in Hollis” by Run DMC – an iconic holiday hip-hop track and a true rarity in terms of clearance. Thanks to our expertise in rights negotiations, we were able to secure the track under optimal conditions for the client.
In addition to the sync, we composed and produced a festive original score, blending modern production with nostalgic warmth.
The result was a bold yet heartwarming musical identity that made the campaign stand out – and brought the joy of the season to life with real swagger.