Bosch, the German-based multinational corporation, was in the midst of a major transformation. While core business areas like power tools, home appliances and car parts continued to thrive, new fields like IoT, sustainable mobility and Industry 4.0 were gaining traction fast.
Jung von Matt developed the overarching brand platform Like a Bosch – and JvM Music gave it its signature sound. Inspired by “Like a Boss”, the viral meme hit by The Lonely Island, we created a self-aware campaign anthem that made tech innovation catchy, funny and culturally relevant.
The music played a key role in turning complex topics into entertainment – and Like a Bosch quickly gained massive internal momentum, uniting thousands of employees behind this confident new mindset.
In 2022, we took it one step further: we brought in the legendary Fantastischen Vier to become the smart-living heroes of the first-ever cross-divisional Bosch campaign. The result? A track and video the public loved just as much as the band did.