WINS
EDEKA wanted to do something no supermarket had done before: create a campaign centered around an original musical performance – with a song strong enough to carry the entire storytelling. The idea: find an artist who could make music from groceries and literally bring the supermarket to life.
Our mission: scout the perfect talent, create something truly entertaining, and turn product communication into a cultural moment.
We discovered and pitched the one and only Marc Rebillet, aka Loop Daddy – the internet's favorite improvisational music genius. Known for his spontaneous live looping and infectious energy, Marc had exactly the kind of vibe the campaign needed.
We led the negotiations, managed the music supervision, and consulted throughout the production.
The result: a wildly entertaining performance in which Marc turns everyday grocery items – from milk cartons to cucumbers – into instruments, beats and lyrics. The track didn’t just entertain, it moved people: after the release, sales of the featured dairy products saw a noticeable uplift. Marc himself loved the idea so much that he shared the spot across his own social channels – reaching millions of fans.
The campaign generated tons of buzz and industry recognition followed: Clio Silver for Original Music, and the DWP Award for Best Composition among others.