WINS
What does a planet sound like? That was the starting point for one of our most unusual and fascinating projects: creating a new sound logo for Saturn. Instead of composing something from scratch, we wanted to craft a brand sound that felt truly unique, with a story as cosmic as the name itself.
Therefore we asked ourselves a bigger question – what would the planet Saturn actually sound like?
Our research led us to a rare NASA recording: a powerful interaction of plasma waves moving through Saturn’s magnetic field. We took a snippet of this eerie, raw signal from space and transformed it into the core of Saturn’s new audio identity.
We refined and reworked the sound to function as a minimalist, futuristic and unmistakable brand sound logo – quite literally from another world.
The project was awarded multiple times, including ADC Bronze for Acoustic Brand Design.
Curious? Watch the case film to hear how we turned space noise into brand sound and discover the full story behind the project.