WINS
When Vodafone asked for an epic, emotionally charged track to reflect the brand’s passion for innovation and technology, we set out to find a song that would perfectly embody these qualities with cinematic power. The goal was to create a sound that would match the brand’s vision for the future, resonating emotionally with audiences while conveying the energy and excitement of technological progress.
Our choice: “Run Boy Run” by Woodkid – a driving, orchestral anthem that perfectly captured the spirit of progress, speed, and determination. We managed the artist scouting, licensing, and music supervision, ensuring that the track would seamlessly integrate into the campaign.
The result wasn’t just a perfect musical fit, but a cultural moment: the campaign earned multiple accolades, including a Gold ANDY Award for Best Use of Music and a Bronze ADC Award for Best Use of Existing Music. Even more impressive, the song itself achieved Gold status in Germany with over 200,000 copies sold, and played a key role in Woodkid’s mainstream breakthrough in the German market.
An outstanding case of how the right song, in the right context, can move both hearts and charts.