Launchfilm

ÜSTRA, Hannover’s public transport provider, wanted to bring its brand identity to life through sound. The challenge was to create a distinctive sonic identity that reflects the spirit of Hannover while providing clear, recognizable audio communication for millions of passengers.

As a UNESCO City of Music, Hannover offered the perfect inspiration. Together, Jung von Matt MUSIC and Jung von Matt BRAND IDENTITY transformed the iconic melody of “Won’t Forget These Days” by Hannover’s legendary rock band Fury in the Slaughterhouse into ÜSTRA’s very own sonic identity.

Built around this recognizable melody, we developed a modular sound system that connects emotional brand storytelling with everyday functionality. From a distinctive sound logo to audio signals and a new brand voice, the new sonic identity accompanies passengers across buses, trains, stations and digital touchpoints.

The result: A piece of Hannover’s musical heritage, reimagined as the sound of everyday mobility.

#clearance #creation #production #soundbranding